![]() So what is it going to take to get consumers to buy yet another TV? Reports from CNET and other outlets have suggested that Apple will integrate the SIRI voice recognition system on its TVs. ![]() HDTV technology and product offerings have reached the point where incremental improvements are not enough: Users are pretty happy with what they have. ![]() Efforts to reboot the TV market with offerings such as 3D haven't gained traction. LCD screen prices have steadily dropped large-screen manufacturing barriers have been breached and HDTV prices have hit the “very affordable” range. The TV market has been in the doldrums for awhile, due in large part to market saturation. Shortly before his death last year, Jobs told biographer Walter Issacson that he had “cracked the code” to integrated TV.Įxperience has taught prognosticators that external market conditions have very little to do with Apple's product-development strategy. Why Apple hasn't made that move yet is supposedly due to former CEO Steve Jobs's desire to develop a user-friendly TV set that syncs with other household devices. Apple has all the necessary resources to get into the TV business, including a patented display technology. Apple's offering in the TV business to date has been a sort of set-top box that allows users to access the Internet.
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